“Break the Ice” isn’t a bad pop song, but it’s the video that caught my eye. The video is done in the style of an animé. It’s all very “Ghost in the Shell” for my liking, but it’s definitely more watchable than the majority of music videos I’ve watched recently.
The video seems to have little to do with the song, which is a point of annoyance for some music fans, but the vast majority of music videos from the pop world have only vague connections to the songs.
Britney’s video for “Break the Ice” is totally cliché, but it’s interesting. Robert Hales directed the video. He also dircted the video for Justin Timberlake’s “LoveStoned”, which is a great pop record in itself.
What do you think? Video innovation or a failed attempt?
Wouldn't have the fantastic new Bjork video been a better pick ?? Come on Matt, this Britney video is boring and just another attempt to gain back some credibility.
Is that you Will? You know you love Britney…
I disagree. Compared with the pop videos I've seen on TV recently, this is far more interesting. It's not great, but it's OK. Bjork's videos are interesting every time; Britney's are not.
And do you mean the video to "Wanderlust"? I haven't seen that yet.
I must admit, "Wanderlust" is much better than Britney's, but both B's are not really my cup of tea.
Smart move of the record company to switch to anime though…
"Wanderlust" is fantastic; the standout track off Volta.
Check the Wanderlust video then Matt because it's surely Bjork's masterpiece.
@ Leigh : would you challenge me on a Britney's karaoke when you're back here ?
Yep, I've seen it now. Very surreal.