Nation Group will launch what looks to be a direct competitor to its own English-language daily in March 2008. Xpress will become Thailand’s biggest newspaper by circulation (100,000 copies). After the cut backs that have taken place at The Nation over the past few months, you’ve got to wonder how they can justify launching a brand new publication that will essentially be the same as the existing one, albeit with a slick new design. Why not just remodel the existing brand?
There is no word as to whether The Nation will be phased out. Xpress will initially be free. The Nation as a standalone newspaper struggles to have its pages filled with the sort of news stories Nation Group wants in Xpress. Will be interesting to see how this one pans out.