I’m usually not keen on poking fun at Thinglish for the sake of it, but in the world of real estate and high-end hospitality, where multi-million baht firms are trying to sell hotel rooms, condos and houses, specifically to foreigners, there really is no excuse for not paying someone with half a brain a couple of thousand baht to read over ad copy.
Picture the scene: On the drive from Kathu to Patong, there is a large hill. Almost at the foot of the hill, there is an enormous billboard, from a company I won’t name and shame, that reads:
Every our steps serve your lifestyle
This is a needless massacring of the English language because those billboards, as well as the product this particular company is selling, are bloody expensive.
I have no problem with small restaurants or guesthouses using odd spelling and grammar, but when companies worth millions of dollars can’t come up with a simple sentence, it makes you wonder where else they’ve cut corners and costs.
Writing ad copy for property developers and hotels is one of the most boring jobs in the world, but even one of the English-language teachers bumbling about on Yaowarat Rd could come up with something better than “Every our steps serve your lifestyle”.